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What is a Domain Name?

December 28, 2017

Your domain name can be compared to a phone number.  The www.yourcompany.com address provides an easy way for customers to find your website online.  The domain name is pointed to the server that hosts the website so when you type the domain in a web browser, it will look up the numerical address of the server and route the traffic automatically.  Domains are typically renewed on an annual basis and if the domain name expires, traffic will no longer be routed to the server (and will not show the website) but the website is not gone.  Think of it like your friend moving away and not leaving a forwarding address.